Our mentors
Dr. Shriram Pawar
Mentor of company and brand
Dr. Shriram Pawar is a multifaceted visionary—an artist, historian, philosopher, writer, and a devoted researcher of the Gormati culture. Renowned for his pioneering efforts to preserve and revive traditional Indian handicrafts, Dr. Pawar is best known as the founding force behind the Peno brand, which traces its origins back to 1989. His journey began with a noble mission: to rescue the ancient Gormati craft from the brink of extinction amidst the sweeping tides of globalization.
Recognizing the cultural erosion that was threatening the legacy passed down through generations of Gormati women, Dr. Pawar committed himself to restoring this rich heritage. Despite facing societal resistance, discouragement, and formidable challenges, his unwavering dedication led to the resurrection of these nearly lost artisanal traditions. By passing on the knowledge inherited from his mother to his wife, and further extending it to thousands of women through a non-profit initiative, he played a vital role in empowering women with self-reliance and pride in their cultural identity.
Dr. Pawar’s scholarly contributions include his seminal book Paramparik Gorbanjara Stri Kashidakari va Bharatkam, which delves into the intricate embroidery and traditional handicrafts of the Gormati community. He also authored a book on the unsung history of Malooki, shedding light on overlooked narratives and cultural legacies.
Today, Dr. Shriram Pawar stands as a beacon of cultural preservation, a passionate advocate for marginalized histories, and a respected leader in the artistic and academic communities. His life’s work continues to inspire generations to reconnect with their roots and cherish the value of indigenous knowledge.
Mrs. Vijaya Pawar
Founder, Gorbanjara Artefacts Producer Company Limited & Creator of the Peno Brand
Mrs. Vijaya Pawar is a visionary artisan, cultural ambassador, and pioneering social entrepreneur whose work has redefined the role of women in the world of traditional handicrafts. As the founder of Gorbanjara Artefacts Producer Company Limited, she has created a powerful platform that not only revives and preserves ancient art forms but also empowers countless women by providing them with the skills, confidence, and economic independence to shape their own futures.
Deeply rooted in the rich Gormati tradition, Mrs. Pawar transformed her personal passion for craft into a broader mission—bringing forgotten arts back to life while fostering a community of empowered women artisans. With the launch of the Peno brand, she introduced the world to handcrafted products that are not just beautiful, but meaningful—each item telling a story of heritage, resilience, and pride.
Her leadership and dedication have earned her both national and international acclaim. She is the recipient of the prestigious National Award in Handicrafts and multiple global honors recognizing her role in cultural preservation and women’s empowerment. In 2020, her contributions were honored at the highest level when she was selected as one of only seven women in India to manage the social media account of Prime Minister Narendra Modi on International Women’s Day—a powerful testament to her influence and impact.
Under her guidance, Gorbanjara has become more than a company—it is a movement that uplifts traditional art and the women behind it. Through her tireless efforts, Mrs. Pawar has built an ecosystem where artisans can thrive creatively and economically, and where culture is both preserved and celebrated.
Together with her husband, Dr. Shriram Pawar—a renowned artist, historian, and cultural scholar—Mrs. Vijaya Pawar has created a living legacy. Her work continues to inspire a new generation of women to take pride in their heritage, embrace their potential, and lead with creativity and purpose.
Key Achievements:
Founder of Gorbanjara Artefacts Producer Company Limited
Creator of the Peno brand
Recipient of the National Award in Handicrafts
Internationally recognized for contributions to cultural preservation
One of 7 women to manage the Prime Minister of India’s social media on Women’s Day 2020
Mentor to thousands of women artisans across India
Mrs. Vijaya Pawar is not just a custodian of tradition—she is a symbol of transformation. Her journey reflects the power of culture, the strength of women, and the possibility of change when heritage and heart come together.