About us
The Gor/Gormaati community is an ancient group with a scientifically evolved lifestyle, linked to the Old Sumerian and Indus Valley civilizations. Traditionally, the community engaged in trade through self-sustaining caravan systems led by a Nayek, functioning as mobile villages with artisans, helpers, and protectors. Historical references identify them as “DamGar” in the Sumerian period and as “Gor,” “Gourya,” or “Pani” in the Indus context.
They possess a distinct language, culture, traditions, attire, and embroidery. Gormaati embroidery is unique, characterized by specific stitches, color combinations, and motifs that carry deep ethical and symbolic meanings, and are used in ceremonial, ritual, and daily life items.
Over time, especially after the Mughal era, the community came to be known as “Banjara,” often due to misconception, and Gormaati embroidery became popularly known as Banjara embroidery. However, today most Banjara embroidery available in the market is a diluted form of original Gormaati work, with authentic designs found mainly in antique collections.
Peno is dedicated to preserving and promoting this ancient heritage, ensuring the continuity of its original motifs, stitches, and traditions.
ABOUT PENO INDIA
Crafting Heritage, Empowering Artisans
Peno India is a celebration of India’s rich cultural heritage, brought to life through handcrafted jewellery and lifestyle pieces. Each creation is carefully made by skilled women artisans using traditional techniques like Gormati embroidery, mirror work, and intricate thread detailing.
Our mission is to preserve these timeless crafts while creating designs that feel bold, expressive, and relevant for today’s generation. Every piece you wear is not just an accessory - it’s a story of craftsmanship, culture, and identity.
We believe in slow fashion, where quality, authenticity, and meaning matter more than mass production. By supporting Peno India, you are directly contributing to the livelihoods of artisans and helping keep traditional art forms alive.
WHY CHOOSE US
- Handcrafted by Skilled Artisans
- Authentic Traditional Craft
- Sustainable & Slow Fashion
- Made in India
- Empowering Women Artisans
- Unique, One-of-a-Kind Designs
Our Team
Ms. Vijaya Pawar
Founder
Vijaya Pawar is a visionary entrepreneur, master artisan, and cultural ambassador dedicated to preserving and promoting the rich heritage of Gormaati (Banjara) hand embroidery.
Material
Fabric
In a world driven by fast fashion and synthetic choices, there is a growing return to authenticity, sustainability, and heritage. At Peno, we believe that fabric is not just material—it is a story, a tradition, and a connection to our roots.
Workshop
HANDCRAFTED WITH CARE
Each piece is uniquely handmade by skilled artisans using traditional techniques, making every product one of a kind.
Worldwide SHIPPING
We deliver across the world with reliable shipping partners to ensure your handcrafted pieces reach you safely.
SUPPORTING ARTISANS
Every purchase empowers women artisans and helps preserve traditional craftsmanship.