About us
The Peno brand traces its origins to 1989, founded by Dr. Shriram Pawar with a vision to revive the fading Gormati embroidery tradition rooted in ancient Indus (Sindhu) culture. Recognizing that this heritage—once passed from mother to daughter—was being lost due to modernization, he dedicated himself to preserving it despite facing numerous challenges and discouragements.
With determination, he not only revived the craft but also ensured its continuity by passing this knowledge to his wife, Vijaya Pawar, who further enriched it with contemporary designs while maintaining traditional authenticity. A National Award-winning artisan, she upholds the craft’s quality, intricate detailing, and cultural essence.
Through a non-profit initiative, thousands of rural women were trained and empowered, creating sustainable livelihoods. Officially registered in 2019, Peno has since gained national and international recognition. Today, it stands as a symbol of cultural preservation, women empowerment, and sustainable craftsmanship—reviving a once-endangered art and bringing it into modern homes.
ABOUT PENO INDIA
Crafting Heritage, Empowering Artisans
Peno India is a celebration of India’s rich cultural heritage, brought to life through handcrafted jewellery and lifestyle pieces. Each creation is carefully made by skilled women artisans using traditional techniques like GORMAATI embroidery, mirror work, and intricate thread detailing.
Our mission is to preserve these timeless crafts while creating designs that feel bold, expressive, and relevant for today’s generation. Every piece you wear is not just an accessory - it’s a story of craftsmanship, culture, and identity.
We believe in slow fashion, where quality, authenticity, and meaning matter more than mass production. By supporting Peno India, you are directly contributing to the livelihoods of artisans and helping keep traditional art forms alive.
WHY CHOOSE US
- Handcrafted by Skilled Artisans
- Authentic Traditional Craft
- Sustainable & Slow Fashion
- Made in India
- Empowering Women Artisans
- Unique, One-of-a-Kind Designs
Our Team
Ms. Vijaya Pawar
Founder
Vijaya Pawar is a visionary entrepreneur, master artisan, and cultural ambassador dedicated to preserving and promoting the rich heritage of Gormaati (Banjara) hand embroidery.
Material
Fabric
In a world driven by fast fashion and synthetic choices, there is a growing return to authenticity, sustainability, and heritage. At Peno, we believe that fabric is not just material—it is a story, a tradition, and a connection to our roots.
Workshop
HANDCRAFTED WITH CARE
Each piece is uniquely handmade by skilled artisans using traditional techniques, making every product one of a kind.
Worldwide SHIPPING
We deliver across the world with reliable shipping partners to ensure your handcrafted pieces reach you safely.
SUPPORTING ARTISANS
Every purchase empowers women artisans and helps preserve traditional craftsmanship.